Tag Archives: AI

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How retailers can embrace AI to build loyalty

A key retail tech approach for 2023 is clienteling, which uses AI to offer customers the best of both worlds – the human touch coupled with the most personalised digital experiences. It means the establishment of long-term relationships with shoppers by using customer data that provides real-time insight into their preferences, behaviours, and purchases. This strengthens the bond between retailer and shopper, enhances the customer experience, and encourages them to return to the store.

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Keeping AI cost effective in the move to cloud

Can Artificial Intelligence Deliver Real Value Today?

AI is in its infancy, but the early shoots of growth hold great promise for the industry. According to the Boston Consulting Group, although 59% of organisations have developed an AI strategy, and 57% have carried out pilot projects in the area, only 11% have seen any kind of return from AI. That said, the potential is vast; some sources estimate that the size of the global AI market could increase tenfold from $15bn (2021) to $150bn by 2028, and in the UK, expenditure on AI technologies could reach £83bn by 2040, from £16.7bn in 2020.

Whatever the application, most AI projects usually start as small, experimental tests hosted on a server in-house, and eventually graduate to cloud environments, where their uptime, security, scalability and maintenance can be assured. However, this migration is often the most difficult and painful.

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Rise of the machines.

Ahsan Zafeer covers topics related to tech and digital marketing and tweets @AhsanZafeer. Here he explains people’s fears as to why machines are taking over their jobs.

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The Cloud – Debunking the Myth

Mid-sized businesses are head down, wrestling with constantly evolving operational challenges, from skills shortages to supply chain delays and raging inflation. Management teams lack the time and often confidence to explore technology innovation and, as a result, too many companies are missing vital opportunities to cut costs, boost efficiency and reach new customers.

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