Enabling Effective ESG Investment

15th May 2023
Over the past decade, companies of every size have re-evaluated their Environmental, Social and Gove

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Why ABM is Key to Strengthening your Marketing Strategy

Erin Lanahan • 16th May 2024

Account-Based Marketing (ABM) is revolutionizing B2B marketing by targeting high-value accounts with personalized strategies. Unlike traditional methods, ABM focuses on specific companies, delivering tailored content that meets their unique needs. This approach not only boosts ROI but also strengthens customer relationships and drives long-term growth. By aligning marketing and sales efforts, ABM ensures a unified...

Overcoming the Obstacles to AI Adoption

Kit Cox • 02nd May 2024

The power of AI combined with suitable use cases and a robust implementation plan can help businesses to radically reduce the time spent on manual, repetitive tasks, and allow teams to prioritise value-added work. But in all the excitement, it’s evident that many businesses are held back by inertia, and a lack of understanding about...

Overcoming the Obstacles to AI Adoption

Kit Cox • 02nd May 2024

The power of AI combined with suitable use cases and a robust implementation plan can help businesses to radically reduce the time spent on manual, repetitive tasks, and allow teams to prioritise value-added work. But in all the excitement, it’s evident that many businesses are held back by inertia, and a lack of understanding about...

How Predictive AI is Helping the Energy Sector

Colin Gault head of product at POWWR • 29th April 2024

In the past year or so, we have seen the emergence of many new and exciting applications for predictive AI in the energy industry to better maintain and optimise energy assets. In fact, the advances in the technology have been nothing short of rapid. The challenge, though, has been in supplying the ‘right’ data to...

How Predictive AI is Helping the Energy Sector

Colin Gault head of product at POWWR • 29th April 2024

In the past year or so, we have seen the emergence of many new and exciting applications for predictive AI in the energy industry to better maintain and optimise energy assets. In fact, the advances in the technology have been nothing short of rapid. The challenge, though, has been in supplying the ‘right’ data to...

Cheltenham MSP is first official local cyber advisor

Neil Smith Managing Director of ReformIT • 23rd April 2024

ReformIT, a Managed IT Service and Security provider (MSP) based in the UK’s cyber-capital, Cheltenham, has become the first MSP in the local area to be accredited as both a Cyber Advisor and a Cyber Essentials Certification Body. The Cyber Advisor scheme was launched by the Government’s official National Cyber Security Centre (NCSC) and the...

How we’re modernising BT’s UK Portfolio Businesses

Faisal Mahomed • 23rd April 2024

Nowhere is the move to a digitised society more pronounced than the evolution from the traditional phone box to our innovative digital street units. Payphone usage has dropped massively since the late 1990s/2000s, with devices and smart phones replacing not only communication access, but the central community points that the payphones once stood for. Our...

How we’re modernising BT’s UK Portfolio Businesses

Faisal Mahomed • 23rd April 2024

Nowhere is the move to a digitised society more pronounced than the evolution from the traditional phone box to our innovative digital street units. Payphone usage has dropped massively since the late 1990s/2000s, with devices and smart phones replacing not only communication access, but the central community points that the payphones once stood for. Our...