PROS and Diggintravel redefine the end-to-end travel experience

An image of PROS, AI, PROS and Diggintravel redefine the end-to-end travel experience

Academy findings reveal digital commerce and data intelligence remain paramount to transforming customer experience and fuelling the post-pandemic road to recovery.

PROS, a provider of AI-powered solutions that optimise selling in the digital economy, announced the outcomes from the inaugural Airline Digital Retailing Academy, conducted in collaboration with Diggintravel. Airlines from around the globe participated in the comprehensive five-week training and certification program focusing on how to utilize technology to transform the digital customer experience and fuel post-pandemic recovery. Learnings from the ground-breaking digital course reinforced greater; faster experimentation is essential for defining highly personalized, end-to-end digital travel experiences that ultimately meet passenger preferences.

The advent of new technologies continues to evolve traveller expectations forcing airlines to catch up and meet current demands while anticipating new digital trends. Cohesive, compelling end-to-end digital travel experiences can only be delivered if airline professionals across product, eCommerce, marketing, ancillary and revenue management teams have a holistic, data-informed view of the customer.

To engage travellers and generate demand, PROS and Diggintravel curated curriculum around the top key initiatives airlines need to drive end-to-end digital transformation:

1. Pricing control across all channels to align with passenger needs
2. Digital self-service technology to reduce the burden on the already depleted customer service departments
3. Customer data insights and analysis to best understand passenger demand and inform revenue forecasts
4. Consolidated supplier network and renegotiated contracts to achieve incremental cost-savings
5. New product offerings, ancillaries, or repackaging of existing offerings to yield new revenue streams

“Airlines that invest the most in listening to and understanding their customers will have the best foundation for success in 2021 and beyond,” said PROS Vice President, Principal-Travel Retail, IATA Air Think Tank member and academy instructor Mike Slone. “For airlines to succeed in this post-pandemic era, they must be committed to ongoing research and consistent processes that will allow them to understand every travel persona, targeted scenario and complex journey.”

The Academy boasts a unique format designed to take attendees on a learning journey while providing direct access to well-known industry experts and dedicated mentors. The interactive course includes a mix of instruction, case study work, discussion and networking with follow-on options for more in-depth learning.

READ MORE: 


“There is an immense opportunity and responsibility for airlines to listen, change and innovate if they are to generate new revenue streams under volatile conditions – today or in the future,” said Founder of Diggintravel Iztok Franko. “The Academy is determined to support airlines by focusing on experimentation and continuous innovation, exploring UX and digital strategy as a research strategy tool to ultimately increase revenues and broaden business models.”

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter


AI alignment: teaching tech human language

Daniel Langkilde • 05th February 2024

However, Embodied AI refers to robots, virtual assistants or other intelligent systems that can interact with and learn from a physical environment. In order to do this, they’re built with sensors that can gather data from their surroundings, with this they also have AI systems that help them analyse data they collect, and ultimately learn...

CARMA announces acquisition of mmi Analytics

Jason Weekes • 01st February 2024

CARMA announces acquisition of mmi Analytics, expanding expertise in Beauty, Fashion, and Lifestyle sectors The combined organisation is set to redefine the landscape of media intelligence, providing unparalleled expertise and comprehensive insights for PR professional and marketers in the exciting world of beauty, fashion and lifestyle.

Managing Private Content Exposure Risk in 2024

Tim Freestone • 31st January 2024

Managing the privacy and compliance of sensitive content communications is getting more and more difficult for businesses. Cybercriminals continue to evolve their approaches, making it harder than ever to identify, stop, and mitigate the damages of malicious attacks. But, what are the key issues for IT admins to look out for in 2024?

Revolutionizing Ground Warfare Environment with Software-Enabled Armored Vehicles

Wind River • 31st January 2024

Armoured vehicles which are purpose-built for mission-critical operations are reliant on control systems that provide deterministic behaviour to meet hard real-time requirements, deliver extreme reliability, and meet rigorous security requirements against evolving threats. Wind River® has the partners and the expertise, a proven real-time operating system (RTOS), software lifecycle management techniques, and an extensive track...

The need to prove environmental accountability

Matt Tormollen • 31st January 2024

We are currently in the midst of one of the most consequential energy transitions since records began. The increasing availability of clean electrons has motivated businesses in the UK and beyond to think green. And for good reason. Being environmentally conscious attracts customers, appeases regulators, retains staff, and can even gain handouts from government. The...

Fuelling Innovation in Aftermarket

Jim Monaghan • 31st January 2024

One section of the motor trade is benefitting from the cost-of-living crisis: with consumers keeping their cars for longer, independent repairers are in huge demand. But they are also under pressure. Older cars need more repairs. They require more replacement parts, tyres and fluids. With car owners looking for value and a fast turn-around, independents...

The return of the five-day office week

Virgin Media • 25th January 2024

Virgin Media O2 Business has today published its inaugural Annual Movers Index, revealing four in ten companies are back to the office full time, despite widespread travel delays and disruptions With 2023 cementing the cost-of-living crisis, second hand shopping and public transport use surged as Brits sought to save money Using aggregated and anonymised UK...