Navigating the hybrid multi-cloud world using next-gen data management.

There’s data in the data center, data at edge locations used by remote offices, data on mobile devices, and data in the cloud. And when an organization has data in the cloud, it usually doesn’t mean just one cloud.

It’s highly likely that you have data in SaaS applications like Microsoft 365, Salesforce, and other applications, clouds, and systems. Businesses are progressively adopting hybrid multi-cloud strategies. So, some of your data might live on AWS, Google Cloud Platform, and/or Microsoft Azure.

All of the above signals the requirement for a new approach to data management, a next-gen solution — one that gives the power of choice to an organization to design a data management strategy that best meets its unique business needs. At the same time, the entire process of data management must be simplified. The era of multiple legacy point solutions to handle a company’s data needs cannot meet the needs of a modern enterprise that must manage, protect, and derive business value from its data to compete and succeed.

Be aware that distributed data generates new mobility and security implications

When your data lives in many different places, there are several implications. You need to address data logistics – or how to get data from one place to another. In some cases, you are moving data to the cloud. But sometimes you may want to repatriate data, which involves moving data back from the cloud.

Additionally, you have to rethink your approach to security. When all of your data lived in your data center, you could protect it with a hard perimeter around that data center. But because data is now everywhere, your security model must change and adopt zero trust principles. Now you need to manage data everywhere in a way that is efficient and effective. Your data management approach should start with protecting and backing up your data. This will help you to recover if you have an outage or you are attacked by ransomware, which is growing at an alarming rate.

Don’t assume that data in the cloud is safe

You may think that when you put data in the cloud it is automatically protected. But just because your Microsoft 365 implementation is in the cloud, it doesn’t mean Microsoft can bring back your data if things go wrong. Microsoft 365 retains customer content for 30 days at most.

Microsoft, Google, and AWS may offer guarantees related to their cloud services’ uptime and availability. But you are responsible for making sure your data is secure and accessible for compliance, legal, and other purposes. This is known as the cloud’s shared responsibility model. Under this model, you are responsible for your data – even if an employee mistakenly or intentionally deletes that data or you fall victim to ransomware or another type of cyberattack.

But not everybody operating in today’s hybrid multicloud world understands that because SaaS and IaaS are relatively new models, and many IT operations teams and other talent responsible for resiliency aren’t fully aware of the limitations and risks cloud poses when it comes to your data.

Steer clear of creating additional siloes by taking a centralized approach

Your database provider may tell you that its database provides native online backup. But that is a siloed approach that adds complexity from a broader operations perspective rather than enabling modernization and simplification.

The best way to avoid silos is to implement a centralized data management solution that protects and lets you manage your data – in the cloud and on-premises – using a single administrative interface.

Be conscious that as-a-service disaster recovery is viable option

You may choose to back up all of your cloud, software-as-a-service, and on-premises data using a self-managed backup solution. But now data management companies such as Cohesity also offer additional resiliency via disaster recovery-as-a-service (DRaaS) solutions. This means you now have the flexibility to choose between managing everything on your own or letting your DRaaS provider focus on managing the infrastructure, while you focus on the policies that will govern your data – where the value resides.

Whether you choose to manage your own infrastructure, consume as-a-service options, or adopt a flexible hybrid approach – as more and more organizations are choosing – make sure that your data management solution addresses all of your needs, wherever your data resides.

By consolidating “one off” solutions and adopting a next-gen data management platform approach you can simplify complexity and lower the costs involved with managing your data. At the same time, this approach will allow you to follow an operational strategy that is best for your business while helping you to avoid data mobility problems, and letting you recover faster when disaster strikes.

Now you can better protect your data. And crucially, you can protect your business.

By: Chris Wiborg, Vice President of Product Marketing, Cohesity.

Birmingham Unveils the UK’s Best Emerging HealthTech Advances

Kosta Mavroulakis • 03rd April 2025

The National HealthTech Series hosted its latest event in Birmingham this month, showcasing innovative startups driving advanced health technology, including AI-assisted diagnostics, wearable devices and revolutionary educational tools for healthcare professionals. Health stakeholders drawn from the NHS, universities, industry and front-line patient care met with new and emerging businesses to define the future trajectory of...

Why DEIB is Imperative to Tech’s Future

Hadas Almog from AppsFlyer • 17th March 2025

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.” The justification for these cuts is often the...

The need to eradicate platform dependence

Sue Azari • 10th March 2025

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground. The recent uncertainty surrounding TikTok...

The need to clean data for effective insight

David Sheldrake • 05th March 2025

There is more data today than ever before. In fact, the total amount of data created, captured, copied, and consumed globally has now reached an incredible 149 zettabytes. The growth of the big mountain is not expected to slow down, either, with it expected to reach almost 400 zettabytes within the next three years. Whilst...

What can be done to democratize VDI?

Dennis Damen • 05th March 2025

Virtual Desktop Infrastructure (VDI) offers businesses enhanced security, scalability, and compliance, yet it remains a niche technology. One of the biggest barriers to widespread adoption is a severe talent gap. Many IT professionals lack hands-on VDI experience, as their careers begin with physical machines and increasingly shift toward cloud-based services. This shortage has created a...

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...